Adding your website to your Google Business Profile

To add your website to your Google Business Profile, sign in to the Google account that manages the profile, search for your business name on Google, click Edit profile, open the Contact section, type your full web address into the Website field and save. The change usually shows within a day or so, though Google sometimes reviews edits first. Before you save, make sure the name, address and phone number on that website match the profile exactly.

Before you start: three things to have ready

The login for the profile. You need to be signed in to the Google account that is an owner or manager of the profile. If you are not sure which account that is, try the business email first, then any personal Gmail you used when you set it up.
Your exact website address, copied from your browser bar while on your home page, including https:// at the start. Copying avoids typos.
Your website open in another tab, so you can compare the name, address and phone number as you go.

Step by step on a computer

Go to Google and sign in with the account that manages your profile.
Search for your exact business name, or type "my business" into the search box.
Your profile appears with a panel of buttons for managing it. Click Edit profile. If you do not see this, you are signed in to an account that does not manage the profile.
In the editing window, choose Contact (on some screens it sits under Business information).
Find the Website field. Paste your address into it.
Click Save.

You can also manage the profile at business.google.com, which sends you to the same editing screens.

Step by step on a phone

On a phone, the simplest route is the Google Maps app:

Open Google Maps and make sure you are signed in with the right account (tap your picture in the top corner to check).
Tap your picture, then Your Business Profile, or search for your business name.
Tap Edit profile, then Contact, or scroll to the Website field.
Paste your address and tap Save.

The Google search app works too: search your business name while signed in, and the management buttons appear above your profile.

Which page to link

For most single-location businesses, link your home page. It is where someone coming from the map expects to land, and it should show your name, what you do and how to reach you.

Link a different page when:

You have several locations. Each location's profile should link to that location's own page, with its own address, hours and phone.
Your home page is a splash screen or intro video. Better to fix the home page, but in the meantime link the page that actually explains your business.

Do not link your Facebook page, Yelp listing or a directory as your website. If you do not have a website yet, leave the field empty until you do.

Depending on your business category, the profile may offer separate fields for an appointment or booking link, a menu link or an order link. Put those links there, and keep the main website field for your website. A customer who taps "Website" expecting your site and lands in a booking calendar is often confused.

A note on old Google-made websites

Google used to let businesses build a simple free website straight from their profile, at an address ending in business.site. Google shut those down in 2024, and the addresses stopped working. If your profile's website field still shows a business.site address, it is sending customers to a dead page. Replace it with your real website address, or remove it.

Check it saved and works

Edits do not always appear straight away. Some go live within minutes, some take a few days, and some are held for review.

Reopen the profile editor. If your change is waiting, you will often see a note that the edit is under review.
Search for your business from a private browsing window on your phone, so you see what the public sees. Tap the Website button.
Check where it lands. It should be the right page, with no "not secure" warning and no error.
Check after any website change. If you move to a new site or a new domain, the old link may break or redirect somewhere unexpected.

If Google rejects or reverses the edit, the most common reasons are a link to a page that does not load, a website that names a different business, or details on the site that clash with the profile.

Matching name, address and phone on both

Google cross-checks business details across the web. The website you link is the first place it checks. On that site, look for:

The business name exactly as on the profile. Not "Smith Plumbing LLC" on one and "Smith Plumbing & Drain" on the other.
The address, if customers visit you, written the same way: "Suite 4" on both, or "#4" on both.
The phone number: the same number. If you use a tracking number for ads, keep your main number on the profile and the site.

If you work at customers' homes and hid your address on the profile, do not show it on the website either; list your service area instead. Service-area businesses on Google covers that setup.

For the bigger picture of how the profile and the website support each other, see Google Business Profile and your website: how they work together. For checking the same details on directories, see why name, address and phone must match everywhere.

Common problems

No Edit profile button. You are signed in to the wrong Google account, or you are not yet verified as the owner. Google's Business Profile help explains how to request access or verify.
A typo in the address. One wrong letter sends customers nowhere. Always paste rather than type.
www or not. Either works if your site loads both ways. Pick the version your site shows in the browser bar. With or without www explains the difference.
Someone else changed it. The public can suggest edits to profiles. If your website link changes without you doing it, edit it back and check the profile regularly.

What to do this week

Sign in and open your profile's editor. Confirm you can edit it.
Paste your current website address into the Website field and save.
Move any booking or menu link into its own field.
Replace any business.site address.
Test the Website button from a private window on your phone.
Compare the name, address and phone on the site and the profile.

If the page your profile links to is out of date or hard to use on a phone, you can see your site rebuilt first and switch the link only when the new one is ready.