What a drywall contractor website needs: pages, words and photos

A drywall contractor's website has two audiences who want different things: homeowners with a basement, addition or remodel, and builders or general contractors who need a reliable crew. Both check the same few things: what you do, where you work, whether you are licensed and insured, and whether your finish work is clean. The core pages are home, services, residential and commercial work, gallery, about, service area and a short estimate request.

Who calls a drywall contractor

• Homeowners finishing a basement, building an addition, remodeling a kitchen, or repairing after a leak. Many have never hired a drywall contractor directly and are not sure what you do beyond "the walls".
• General contractors and builders who sub out drywall on new homes, remodels and light commercial work. They care about crew size, schedule, finish levels and insurance certificates.
• Property managers with turnovers and tenant repairs.
• Remodelers and handymen who need a finisher for a job too big for them.

Your home page should speak to homeowners first, since they need the most explanation, and offer a clear "For builders" path.

The core pages

Home

A plain headline: "Drywall hanging, taping and finishing in the Twin Cities. Residential and light commercial." Then two buttons, call and request an estimate. Below, short blocks for your main services, a few photos of finished rooms, your license and insurance line, and the areas you serve.

Services

What you do, explained in words homeowners understand:

• Hanging: installing the drywall sheets on framing
• Taping and finishing: joint tape, mud and sanding until the walls are smooth and ready for paint
• Texturing: matching or applying wall and ceiling textures
• Ceiling work: flat ceilings, vaulted ceilings, popcorn removal
• Specialty boards: moisture-resistant board in bathrooms, fire-rated board where code requires it, soundproofing
• Metal framing and suspended ceilings, if you do commercial work
• Repairs: from holes and cracks to water-damaged sections

If small repairs are a large part of your business, they deserve their own page; how to present them well is covered in drywall repair websites: small patches to full rooms.

Residential and commercial

A short section for each. Residential: basements, additions, remodels, new homes. Commercial: offices, retail fit-outs, multi-family. Builders want to know the size of jobs you take and how quickly you can staff one.

Gallery

Photos of finished work and work in progress.

About

Who you are, how long you have done drywall, crew size, licensing and insurance. In many states drywall work is covered by a general or specialty contractor license; list the one you hold and its number. Builders often ask for a certificate of insurance; say you can send one.

Service area

The towns and counties you cover, in plain text.

Estimate request

A short form and your phone number.

Explaining finish levels in plain words

Builders know the industry's finish levels; most homeowners do not. A short explanation on the services page prevents disappointment:

• Garages and storage areas often get a basic finish, taped but not perfectly smooth.
• Most living spaces get a standard finish, smooth under paint and flat sheen.
• Walls with strong side light, glossy paint or large open ceilings may need a higher finish, with a thin coat over the whole surface.

Explain that a higher finish costs more because it takes more coats and time, and that you will recommend the right level for each room. Homeowners who understand this compare quotes more fairly.

Photos that show your finish

Drywall is hard to photograph because good work looks like a plain wall. A few ways to make your photos show skill:

• Raking light: a work light held along the wall shows how flat it is. A smooth wall under side light proves finish quality.
• Before, during and after: open framing, boards hung, mud and tape, then the painted room.
• Difficult areas: vaulted ceilings, arches, curved walls, tight stairwells, corner bead lines.
• Clean job sites: floors protected, dust controlled. Homeowners worry about the mess.
• Your crew at work, with permission.

Before-and-after photos has tips on taking pairs that line up.

Words that win the job

Homeowners worry about three things with drywall: dust, schedule and finish. Address them directly:

• "We cover floors, seal off doorways and clean up at the end of each day."
• "Most basements take about a week from hanging to ready for paint, depending on drying time." Only write a time you can usually meet.
• "We walk the job with you before we leave so you can check the walls."

For builders, keep it businesslike: crew size, typical start time after notice, finish level you deliver as standard, insurance, and how you invoice.

What to leave out

• Stock photos of a smiling man holding a trowel in an empty white room
• Long lists of every brand of board and mud you use
• Commercial claims if you mostly do basements
• Insurance or license logos for coverage you no longer carry

The estimate path

Make it easy to start:

• A phone number on every page, tappable on a phone
• A short form: name, phone, email, town, type of project (new, remodel, repair, commercial), rough size (rooms or square feet), timeline, and a photo upload
• A line on what happens next: "We reply within one business day and usually visit to measure before giving a firm price."

For builders, a direct email or a "Send us plans" upload helps them send drawings without a phone call.

What to do this week

• Write your services in plain words, including finish levels.
• Add your license number and an offer to send insurance certificates.
• Take a raking-light photo of your next finished wall.
• Add project type, size and photo upload to your estimate form.

If your current site is dated or hard to use on a phone, you can see your site rebuilt first and judge it before deciding.