What a garage door company website needs: pages, words and photos

A garage door company website usually gets visitors at two very different moments: the morning the door won't open and the car is stuck inside, and the month someone decides the old dented door is dragging down the look of the house. The site needs to handle both: a phone number and same-day repair line for the first, and doors, styles, photos and an easy estimate for the second. Here's what each page needs and what you can skip.

What homeowners check first

When the door is broken, people check: can you come today, do you fix my problem, and do you look like a real company. When they're shopping for a new door, they check: what styles you carry, what it will roughly cost, what other homeowners on their street have gone with, and whether you install the opener too.

Commercial customers (a warehouse, a fire station, a storage facility) check whether you do roll-up and sectional commercial doors at all.

Every page below answers one of those. A deeper look at how to split repair from replacement pages is in garage door repair websites: repair vs replacement pages.

The home page

The first screen:

What you do and where: "Garage door repair and new doors in Boise and the Treasure Valley."
Phone number, tap-to-call.
A line about same-day repair, if you offer it.
A "Get a quote on a new door" button for the shoppers.

Below: a strip of three services (repair, new doors, openers), a few photos of doors you've installed on real homes, reviews, and your service area. Keep the home page short. The detail belongs on the service pages.

The core pages

Repair

List the problems in the words a homeowner uses:

Door won't open or close
Broken spring (a loud bang from the garage is the usual clue)
Door off its track or hanging crooked
Snapped cable
Noisy or shaking door
Opener not working, or remote stopped working
Door reverses before it closes

Each gets a few lines: what usually causes it, and a plain safety note when it matters. Broken springs and cables are dangerous to handle without the right tools, so tell people not to try, and not to keep running the opener on a door with a broken spring.

New garage doors

The shopping page. Organize it by what people choose between:

Styles: traditional raised panel, carriage house, modern flush or glass panel.
Materials: steel, wood, wood-look composite, aluminum and glass, fiberglass.
Insulation: whether the door is insulated and why that matters for an attached garage or a room above it.
Windows and colors.
Brands you install, named.

If your suppliers offer an online door designer, link to it, or offer to send a picture of the door on their own house if you can do that. People buy garage doors by looking at them.

Openers

Chain drive, belt drive (quieter, good for garages under bedrooms), and wall-mounted openers for garages with high ceilings or no room above the door. Mention smart features if you install them: phone control, cameras, battery backup. List the brands you sell and service.

Commercial doors

If you do them, a separate page: roll-up doors, sectional commercial doors, high-speed doors, loading dock equipment, and maintenance contracts.

Maintenance or tune-ups

A yearly check of springs, cables, rollers and safety sensors. Say what's included and how long it takes.

About, reviews, service area

Who you are, how long you've been in business, your license number if your state requires one for this work, a photo of your team and truck, real reviews, and the list of towns you cover. A service area page explains how to set out the towns without stuffing the page.

Photos that sell a new door

Photos of finished installs on real homes are your best salesperson. A homeowner wants to see what a carriage house door looks like on a ranch house like theirs, not a catalog render.

Shoot from the street, where neighbors see it, with the whole front of the house in frame. A garage door changes how the whole house looks.
Before and after, from the same spot. The old dented door, then the new one.
Close-ups of hardware, windows and the wood-grain texture.
Different house styles: ranch, two-story, farmhouse, modern. Label them so visitors find a house like theirs.
Openers and installs inside the garage, clean and tidy.

Ask the homeowner before posting, and keep the house number and the license plate in the driveway out of the shot. Before and after photos has more on getting comparable shots.

What to leave out

A coupon wall. Fifteen "$X off springs" coupons look like a high-pressure operation. One clear current offer is enough.
Scary safety talk designed to sell a new door. Explain safety honestly and let people decide.
Spec sheets pasted from manufacturers. Link to them if needed; don't make them the page.
"Lowest prices guaranteed". Customers have seen it on every site and nobody believes it.
Stock photos of doors you don't sell.

The phone and estimate path

For repairs, the phone matters most. Put a tap-to-call number at the top of every page, your hours, and a line about whether you take after-hours calls. A text option lets people send a photo of the broken spring or a door hanging off its track, which helps you bring the right parts.

For new doors, offer a short estimate request form:

Name, phone, email and address
Single or double door, or the width if they know it
What they're looking for: style, material, insulated or not
Whether they want a new opener too
A photo of the current door and the front of the house

Then say what happens next: a visit to measure, or a quote from photos. Say how long it usually takes to get a new door once ordered, since many doors are made to order. Contact forms people actually fill in covers more on keeping forms short.

What to do this week

Make sure your phone number is tappable and visible on the first screen.
List the repair problems in plain words with a short safety note.
Photograph your next three installs from the street, before and after.
Name the door and opener brands you install.
Add the estimate form with a photo upload.

If your current site has the information but looks dated or is clumsy on a phone, you can see your site rebuilt first and judge it with your own doors on it.