Pressure washing website: house, driveway and roof services explained
A good pressure washing services list names each surface separately, says which cleaning method you use on it (high pressure, low-pressure soft washing, or hot water), and answers the one worry a homeowner has about that surface: will it damage my siding, my shingles, my wood or my plants. Give your main services their own short page each, with a before-and-after pair and a few honest lines on what the cleaning can and cannot fix.
Start by explaining soft wash vs pressure
Before you describe individual services, put a short explanation on your services page of the two methods, because almost every homeowner is confused by them.
Pressure washing uses a high-pressure stream of water to blast dirt off hard surfaces. It is right for concrete, brick pavers and some stone, where force is what lifts the grime.
Soft washing uses low pressure, about like a garden hose, with cleaning solutions that kill and loosen algae, mold and mildew. It is right for siding, roofs, stucco and painted surfaces, where high pressure could strip paint, force water behind siding or knock granules off shingles.
Hot water washing, if you have it, is for grease and oil: restaurant pads, drive-throughs, garage floors, fleet vehicles.
You can say it in three plain lines with a photo of each. It answers the question "won't that damage my house?" before the visitor has to ask, and it shows you know which tool fits which job.
House washing
What the page should answer:
- Which siding you clean: vinyl, fiber cement, painted wood, brick, stucco. If you do not clean a type, such as old painted cedar with peeling paint, say so.
- That you soft wash, not blast.
- What it removes: green algae, black mildew, spider webs, dirt from gutters running down the walls.
- What it does not fix: oxidation (chalky fading on old vinyl or aluminum siding), rust stains from sprinklers, peeling paint. These need other treatments, and being honest about it prevents disappointment.
- How you protect plants, windows, outlets and light fixtures.
- How long it takes and whether anyone needs to be home.
Photos to use: the north side of a house with green algae, then clean; a close-up of the corner trim before and after.
Roof cleaning
Roof cleaning needs the most careful wording, because homeowners have heard that pressure washing ruins shingles.
What the page should answer:
- "We never use high pressure on shingles." State it near the top.
- What the black streaks are: in many areas, a type of algae that grows on asphalt shingles and spreads.
- That soft washing kills it and the streaks fade, sometimes over the following weeks as rain rinses them.
- Whether you clean metal, tile, slate or cedar roofs, and how each differs.
- Safety: who goes on the roof, and how. If you clean from a ladder or the ground with an extension wand when possible, say so.
- Whether it affects their roof warranty. Some shingle makers publish cleaning guidance; suggest homeowners check their roof's maker rather than promising anything.
Photos to use: a streaked roof and the same roof clean from the same spot in the yard. A drone shot works well if you have one.
Driveways and sidewalks
What the page should answer:
- Concrete, pavers, asphalt, exposed aggregate: which you clean and how.
- Whether you use a surface cleaner, the round spinning tool that cleans evenly without the "zebra stripes" a wand can leave. Customers who have tried a rental washer will know what you mean.
- Oil, rust and tire marks: what usually comes out, what often only fades. Be clear that old oil stains may lighten but not vanish.
- Sealing, if you offer it, especially for pavers after cleaning and re-sanding joints.
- Whether runoff goes where it should, if your town has rules about wash water reaching storm drains. Check your local rules and say what you do.
Photos to use: a half-cleaned driveway with a sharp line between clean and dirty. Nothing else sells it better.
Decks and fences
Wood needs a gentler touch than concrete, and the page should show you know it.
What the page should answer:
- Which materials: pressure-treated pine, cedar, redwood, composite. Composite decks often need a cleaner and soft brush more than pressure.
- That you use lower pressure on wood to avoid raising the grain (the fuzzy, splintery look from too much force).
- Whether you brighten the wood after cleaning, and whether you stain or seal. If you do not stain, suggest when the homeowner should after cleaning.
- How long the wood needs to dry before staining.
- Vinyl fences: these clean up like siding, with soft washing.
Photos to use: a gray deck and the same deck after cleaning and brightening, plus a close-up of one board.
Patios, pool decks and outdoor surfaces
Pavers, flagstone, stamped concrete and pool decks each have a page-worthy line:
- Pavers: cleaning, then re-sanding the joints with polymeric sand, then sealing if wanted.
- Pool decks: slippery algae, and that you keep cleaning solution out of the pool.
- Stamped or colored concrete: gentler pressure to avoid wearing the color, and resealing.
If these are a smaller part of your work, one combined "Patios and pool decks" page is enough.
Commercial services
Commercial customers read differently. They want a list of what you clean and how you work around them:
- Storefronts, sidewalks and entryways, including gum removal.
- Dumpster pads and grease, with hot water.
- Drive-throughs, parking garages, loading docks.
- Building exteriors and awnings.
- Scheduling: early morning, after closing or weekends.
- Recurring service, such as weekly or monthly sidewalk cleaning.
- Insurance certificates and invoicing.
If commercial is a real part of your business, a separate page keeps those visitors from wading through deck photos. Commercial vs residential: one site or two pages covers how to split it.
The shape of a good service page
Every service page can follow the same short outline, so customers know where to look:
- A heading with the surface and town: "Roof cleaning in [town]".
- One before-and-after pair.
- How you clean it, in two or three sentences.
- What it removes, and what it won't fix.
- How you protect the house and yard.
- How to get a price, with the phone or text button.
Keep each page short. A visitor deciding on roof cleaning does not need a thousand words; they need the five answers above and a way to book. If you want more on structuring pages like this, how to write service pages that answer customer questions goes deeper.
What to do this week
- Write the three-line explanation of pressure, soft and hot water washing for your services page.
- List every surface you clean, and note which method you use on each.
- For your two biggest services, write a page using the six-part outline.
- Write one honest "what this won't fix" line for each service.
- Match one before-and-after pair to each page.
If your current site lumps every service into one paragraph, you can see your site rebuilt first with a page for each service, using your own photos.