What a commercial cleaning company website needs: pages, words and photos

The person who finds your commercial cleaning website is usually an office manager, a building owner or a practice administrator who is unhappy with their current cleaners. They are not shopping for the lowest price so much as for someone who shows up, does the checklist, and does not need chasing. Your website should show that you are reliable, insured and easy to deal with, and make asking for a walkthrough a two-minute task. Here is what to put on each page.

What facility buyers check first

Most buyers of commercial cleaning have been let down before. They check, often in this order:

Do you clean buildings like ours? An office, a clinic, a gym, a church. They look for their kind of building by name.
Are you insured and bonded? Your crew will have keys and alarm codes. Insurance is often a hard requirement from their landlord.
Who will actually be in our building? Your own employees or subcontractors, and how they are vetted.
How do you make sure it gets done? Checklists, supervisors, how complaints are handled.
How do I get a price? Usually a walkthrough, and they want to know how fast you can come.

The pages a commercial cleaning site needs

Home page. A plain first line: "Office and commercial cleaning in Fort Wayne. Evening and weekend crews, fully insured." Then your phone number, a "Request a walkthrough" button and a photo of your crew or a building you clean (with permission). Below that, the types of facilities you clean, a short list of services, a few reviews from facility contacts, and your service area.

Services. Short sections, each with what it includes:

Routine janitorial: trash, restrooms, kitchens and break rooms, dusting, vacuuming, mopping.
Floor care: stripping and waxing, buffing, carpet cleaning.
Windows and glass, inside and out if you do it.
Day porter service: a cleaner on site during business hours.
Deep cleans and one-time jobs: move-outs, post-construction, before an inspection.
Supplies: whether you stock restroom paper and soap.

Who we clean for. One section or page per facility type you serve. The guide on offices, schedules and contracts goes into how to write these, as well as scheduling and contract terms.

About. The owner, how long you have been running, how you hire and train, uniforms and ID badges, and whether your crews are employees. If you have long-serving staff, a sentence about them builds trust.

Contact and walkthrough request. Phone, form, service area, office hours.

Photos that work for a cleaning company

Clean rooms are hard to photograph in an interesting way, and stock photos of smiling people in yellow gloves are everywhere. These are more convincing:

Your crew, in uniform, in front of your van or a building.
Floors before and after stripping and waxing, from the same angle. This is the most visible result you produce.
A restroom or break room you clean, shot in good light, with the client's permission.
Your supply closet or cart, organized and labeled. It signals system and care.
A sample of your checklist, photographed or shown as a simple list on the page.

Avoid any photo showing a client's name, documents, screens or people without permission. Cleaning crews see a lot; your photos should show you are discreet.

What to leave out

Residential maid services mixed in. If you also clean homes, put that on a separate page. A building manager who lands on a page about "your home sparkling" may move on.
Chemical product lists. If you use green or low-odor products, one line saying so is enough.
Vague claims such as "the best cleaning in town". Say something specific instead: "We send the same crew to your building every night."
Promises you cannot keep. If you cannot guarantee a start within a week, do not write it.
Long lists of every town in the state. List the area you actually cover.

The phone and walkthrough path

Commercial cleaning prices come from a walkthrough. Make asking for one easy:

Put your phone number at the top of every page, as a tap-to-call link, and your office hours next to it.
Keep the walkthrough form to the essentials: name, company, phone, email, address of the building, type of facility, rough size (square feet or number of rooms and restrooms), how often they want cleaning, and when they would like to start.
Add an optional box: "What is not working with your current cleaning?" Many buyers will tell you exactly what to fix, which is gold for the quote.
Under the button, say what happens next: "We call within one business day to set a walkthrough time. The walkthrough takes about half an hour, and you get a written proposal after."

For more on keeping forms short enough that people finish them, see contact forms people actually fill in.

Insurance and trust details

Put these on the about page, and a short version in the footer:

Liability insurance, and that you can send a certificate of insurance naming the client or landlord.
Bonding, if you are bonded, explained in a few words: protection for the client if an employee steals.
Workers' compensation for your employees.
Background checks, if you do them, and how keys and alarm codes are handled.

Be precise. Facility buyers check, and a claim that turns out to be loose ends the conversation. Showing licenses and insurance has tips on wording.

What to do this week

Write your top line: what you clean, where, and when your crews work.
List the types of facilities you clean now, and only those.
Take a crew photo and one before-and-after of a floor job.
Add the walkthrough form with the "what is not working" question.
Check your insurance wording against your actual policy.

If your current site mixes home and commercial cleaning or is hard to use on a phone, you can see your site rebuilt first and check how a version aimed at facility buyers reads.