Painting contractor websites: interior, exterior and cabinet pages

A painting contractor website works best with a separate page for each main kind of work, usually interior, exterior and cabinets, because the customers, the worries and the prices are different for each. Every page should explain the prep for that job in plain steps, say what products and finish you use, show photos of that exact kind of work, and say how color choice works. One combined "painting services" page tends to answer nobody's questions well.

Why three pages instead of one

Think about three people looking at your site:

• A couple who just bought a house and want every room painted before they move in. They care about timing, furniture, and how many days they cannot use a room.
• A homeowner whose siding is peeling on the south side. They care about weather, scraping, how long it will last, and whether you will paint the trim and the shutters too.
• Someone with solid but dated oak kitchen cabinets who does not want to pay for new ones. They care about whether painted cabinets chip, how long the kitchen is out of action, and whether you spray.

Each of them wants a page that speaks to their project. A general page that mentions all three in one paragraph forces each reader to guess. Separate pages also let you use the right photos for each and put the right questions on each estimate form.

The interior painting page

What it should answer:

• What you paint: walls, ceilings, trim, doors, closets, stairwells, accent walls.
• Prep, in plain steps: move and cover furniture, protect floors, remove cover plates, fill holes and cracks, sand, spot-prime repairs, caulk gaps at trim.
• Finish choices, briefly: flat for ceilings, matte or eggshell for walls, satin or semi-gloss for trim and doors, and why. Many homeowners have never been told.
• How the house works during the job: which rooms are off-limits and for how long, whether they can stay home, smell and drying times with the low-odor paints you use.
• Occupied homes: how you work around kids, pets and working from home.
• Small repairs: whether you fix drywall dings and nail pops as part of the job.

Photos: finished rooms in daylight, a close-up of a clean ceiling line, painted trim and doors, a stairwell (homeowners know stairwells are hard).

The exterior painting page

Exterior painting is bigger money and weather-dependent, and customers want to know you will not paint over problems.

What it should answer:

• Surfaces: wood siding, fiber cement, stucco, brick, trim, soffits and fascia, doors, shutters, decks and fences if you do them.
• Prep: washing, scraping loose paint, sanding edges, replacing or flagging rotten wood, caulking, spot-priming bare wood, and protecting plants and walkways.
• Rot and repairs: whether you replace rotten trim or siding boards yourself, and how it is priced, such as per board on the estimate, with photos before you replace.
• Weather: that you schedule around rain and temperature, and what happens to the schedule if a week turns wet.
• Older homes: lead-safe work practices for homes built before 1978, and your EPA lead-safe certification if you hold it.
• How long it lasts: a realistic range for your climate and the surfaces, without promising a number of years you cannot back.

Photos: the whole house from the street before and after, close-ups of scraped and primed areas, trim and window details, and the crew on ladders or lifts.

The cabinet painting page

Cabinet painting is a specialty, and customers searching for it usually know it is easy to do badly. They are looking for proof you do it properly.

What it should answer:

• The process: removing doors and drawer fronts, labeling them, cleaning and degreasing, sanding, priming with a bonding primer, and the topcoat.
• Where it happens: whether doors go back to your shop for spraying while the frames are painted on site, and how long the kitchen is out of use.
• The finish: brushed, rolled or sprayed, and the type of paint (many pros use a hard-drying cabinet enamel). Explain in a line why that matters: harder finish, fewer chips.
• Hardware: whether you reuse, replace or fill holes for new pulls.
• Durability, honestly: painted cabinets need a little care, and a sentence saying so builds trust.
• Cure time: that the finish keeps hardening for weeks and what to avoid in that time.

Photos: full kitchens before and after from the same angle, close-ups of door edges and corners (where bad jobs show), and the doors laid out on racks at the shop if you spray there.

Color consultations

Many homeowners are more anxious about picking the color than about the painting. If you help, say how:

• Free color help: "We'll bring large sample boards and help you choose." Many painters do this informally.
• A paid color consultant: if you work with one, name the service and how it is billed.
• Samples on the wall: whether you paint sample patches, and that they should be viewed morning and evening.
• Exteriors: whether you help with HOA approvals and color schemes for body, trim and doors.

A short "Color help" section on each page, or its own page if you offer a formal consultation, answers a question that often keeps people from calling at all.

Other specialty pages

Add separate pages only for work that is a real part of your business:

• Decks and fences: cleaning, staining versus painting, and how often it needs redoing.
• Commercial painting: offices, storefronts, after-hours work, certificates of insurance.
• Wallpaper removal and drywall repair, if you do them often.

Writing a page for each service you offer covers when a separate page earns its place and when a short section on the main page is enough.

Linking the pages together

Each service page should end with the same three things: a link to your gallery filtered to that work if your site allows it, your estimate button, and a short line that points to related work ("Painting your kitchen? Ask about cabinets too."). Keep the menu simple: one "Services" item that opens the three or four pages, so a visitor never sees a crowded top bar. Organizing your website menu explains the menu side.

Estimate forms that fit the job

Use a slightly different question set for each page, so your estimate request is useful:

• Interior: how many rooms, ceilings and trim included or not, timeline, furniture to move.
• Exterior: type of siding, stories, any peeling or rot, HOA rules.
• Cabinets: number of doors and drawers roughly, current finish, new hardware or not.

Ask for photos on all three. A few phone photos let you give a rough range before the visit and save a trip for jobs that do not fit.

What to do this week

1. Decide which three or four services get their own page.
2. Write the prep steps for each, as a short list.
3. Sort your photos by service and pick five to eight for each page.
4. Write a short color-help section in your own words.
5. Adjust your estimate form questions for each service.

If your current site lumps everything into one painting page, you can see your site rebuilt first with a page for each kind of work and your own photos on each.