Website pages for a business that works at the customer's home

A business that works at the customer's home, like a plumber, cleaner, pest control company, handyman or mobile groomer, needs a website that answers three worries before the customer will call: do you come to my area, can I trust you inside my house, and what will actually happen when you arrive. That usually takes six or seven pages: home, one page per main service, service area, about and team, what to expect, reviews and work, and contact. Here is what goes on each.

Why a home-visit business needs different pages

A customer walking into a shop can look around before deciding. A customer inviting you into their home has to decide before they have met you. They are letting a stranger past the front door, often while they are at work or with kids in the house. That raises questions a shop never faces:

Who exactly is coming?
Are they licensed, insured and background-checked?
How long will it take, and do I need to be home?
Will I know the price before the work starts?
Will they make a mess?

Your pages should be built around those questions, not around the business's history.

Home page

The home page is where most visitors start and many finish. It needs to give them enough to call:

What you do and the towns you serve, in the headline.
A tappable phone number at the top, and a short request form or booking button.
Your main services as short blocks, each linking to its own page.
A photo of you or your crew in uniform, or beside a marked vehicle.
Three or four reviews.
License and insurance mentioned plainly.

A page for each main service

Someone with a clogged drain does not want to read about water heaters. Give each main service its own page so the customer lands on exactly what they need, and so Google has a clear page to show for that kind of search.

Each service page should say what the job involves, the common signs a customer needs it, a rough price or how pricing works, how long a visit usually takes, and a call button. Writing a page for each service you offer goes into the structure. If you take urgent calls, a separate emergency page that loads fast and puts the number first helps; see emergency service pages.

Service area page

For a business that travels, the area served is a deciding fact. A customer one town over needs to know immediately whether you will come.

On this page:

List the towns, neighborhoods or counties you cover, as text, not only as a map image.
Say where the edges are and whether you charge more for travel beyond them.
Mention any areas you cover only for certain services, such as emergency calls.

You do not need to show your home address if you work from home. Google lets service businesses hide their address on their profile, and the website can simply list the area; service-area businesses on Google explains how. More on the page itself in a service area page that tells customers where you work.

About and team: who is coming to the door

This page does more work for a home-visit business than for almost any other. The customer wants to put a face to the person who will be in their kitchen.

Include:

The owner's photo and a short introduction.
Photos and first names of technicians or crew members who visit homes, if they are comfortable with it.
What vehicle they will arrive in, and whether they wear a uniform or carry ID.
Background checks, drug testing or training, if you do them. Only say what you actually do.
Licenses and insurance, with license numbers where your state issues them.

What to expect at the visit

This is the page most home-service sites are missing, and one of the most reassuring you can add. Walk the customer through a visit from start to finish:

Booking. How they book, and what you need from them: address, a description, photos if useful.
Before you arrive. Do you confirm the day before? Do you text when you are on the way? What arrival window do you give?
Arrival. Who comes, in what vehicle, how they introduce themselves.
Looking at the job. Do you diagnose first and quote before starting? Is there a visit fee, and does it come off the bill?
During the work. Shoe covers, drop cloths, keeping pets and kids safe, whether the customer needs to be home.
Finishing. Clean-up, a walk-through of what you did, how to pay.
After. Warranty on the work, how to reach you if something is not right.

Write it plainly, as steps. How to describe your process on your website has more on making this page clear.

Reviews and photos of work

Home-service customers look for reviews that mention trust and behavior as much as the work itself: on time, tidy, honest about the price. Put a few of those near the top of this page and link to your full reviews on Google.

Photos help most when they show real jobs: before and after, a clean finished installation, the crew at work. Avoid photos of the inside of customers' homes that show personal belongings, house numbers or family photos unless the customer has agreed.

Contact and booking

Keep the contact page short and practical:

Phone number, tappable, with the hours someone answers.
"Call or text" if you take texts.
A short form: name, phone, address or town, what they need, and an optional photo upload.
How fast you reply.
Online booking, if you use it, for the jobs that can be booked without a conversation.

Pages you can skip

A long company history page. Fold a short version into About.
Separate pages for every town unless each one has something real and different to say.
A blog, unless you will keep writing it.
A careers page, unless you are hiring.

What to do this week

List the questions customers ask on the phone before they book. Each one belongs on a page.
Write the "what to expect" steps for your most common visit.
Check that the towns you serve are written as text and match where you actually go.
Take a photo of yourself or your crew in uniform beside the vehicle.
Make sure the phone number is tappable at the top of every page on your phone.

If your current site is a single page or misses most of these, you can see your site rebuilt first with these pages laid out from what you already have, then fill in the details yourself.