Website pages for a business with a storefront

A website for a business with a storefront, like a shop, bakery, salon, cafe, repair counter or studio, has one main job: get people to walk through the door. That means answering where you are, when you are open, how to get there and park, and what they will find inside. A home page, a visit page with hours and directions, a page for what you sell or offer, an about page and a contact page cover almost every storefront.

What a storefront visitor is really deciding

A person looking at a shop's website is usually deciding whether to make the trip. They are weighing the drive, the parking, the time and whether you will have what they want. Every page should help them answer yes with confidence:

Are you open right now, or when I can come?
Exactly where is the door, and can I park?
Do you have what I am after, and roughly what does it cost?
What is it like inside? Is it the kind of place I want to go?
Can I bring the kids, the dog, the wheelchair, the stroller?

The pages below are built around those questions.

Home page

The top of the home page should let someone decide to visit without scrolling much:

Your business name and what you sell or do, plus the town or neighborhood.
Today's hours, or the full week in a short block.
The street address as a link that opens directions on their phone.
A phone number they can tap.
One strong photo of the inside or the front of the shop.

Below that: what you offer in a few short blocks, a handful of reviews, and a link to the visit page.

Visit page: hours, directions and parking

This is the most useful page a storefront can have, and many skip it. Call it "Visit us" or "Find us" and make it practical.

Hours

Every day of the week, including closed days.
Holiday hours and seasonal changes, near the top when they apply.
Hours for anything that differs: kitchen closes earlier than the bar, pharmacy counter closes earlier than the store.
Whether you take walk-ins or need appointments.

Hours on the page must match your Google listing; business hours on your website has a routine for keeping both right.

Directions

The full address, written as text, with a link that opens it in the phone's maps app.
A map on the page. Putting a map and directions on your website explains the options.
Landmarks for the last part: "next to the post office", "in the back corner of the plaza, behind the pharmacy", "upstairs, entrance on Elm Street".
Which entrance to use if there is more than one.

Check that the pin on Google Maps sits on your actual front door. A pin at the back of a strip mall sends people to the loading dock. Getting the pin right on Google Maps covers how to move it.

Parking and getting there

This is the detail people most often wish they had known:

Where to park: your own lot, street parking, a public lot nearby, a garage.
Whether it is free, metered or validated.
Accessible parking spaces and a step-free entrance, if you have them.
Bus stops or train stations within walking distance.
Bike racks.

What you sell or offer

You do not need an online store to show customers what they will find. Depending on the business:

Shops: your main categories, with photos of the actual shelves or displays, and a few example items with prices. Say whether stock changes often and that people can call to check.
Food businesses: the full menu as text on the page, with prices. Mark what is always available and what is daily or seasonal.
Salons and studios: a service list with durations and starting prices, and whether you book online.
Repair counters: what you fix, what brands, typical turnaround and whether you need an appointment.

If you sell gift cards in the shop, mention it here too; gift cards on a small business website covers selling them online.

Photos of the inside

For a storefront, photos of the inside do something words cannot: they tell a customer whether this is their kind of place. Show:

The view from the door as you walk in.
The counter, the shelves, the chairs, the seating area.
Staff at work, if they agree.
The products or dishes close up, in your own light.

Take them on a bright day with the lights on and the clutter cleared. Real photos of a modest space beat polished stock photos of a space that is not yours, because the customer will walk in and compare.

About page

Keep it short and personal: who owns the shop, how long it has been there, what makes it worth the trip. A storefront's story is often tied to the neighborhood: the building's history, the street, the regulars. A photo of the owner behind the counter is worth including.

Contact page

Phone, with the hours someone answers.
Email or a short form for questions, special orders or bookings.
The address and a link to the visit page.
Links to the social media you actually update.

Small things that make a storefront site work

Accessibility notes. Step-free entrance, wide aisles, accessible restroom, seating while waiting. These save some customers a wasted trip.
What to bring. Appointment card, the item to be repaired, a photo of the part.
Busy times. "Saturdays before 11 are busiest; weekday mornings are quiet." People appreciate it.
Policies that affect a visit. Dogs allowed, kids welcome, cash or card, returns.

What to do this week

Write a "Visit us" page with hours, address, directions, parking and one photo of the front.
Check that your Google Maps pin sits on your actual door.
Take five photos of the inside on a bright day.
Make sure your hours on the site and on Google say exactly the same thing.
Add one line about accessibility and one about parking.

If your current site makes people hunt for your address or hours, you can see your site rebuilt first with a visit page built from what is already there, then compare it on your phone.