What a window cleaner website needs: pages, words and photos

A window cleaner's website has a simple job: tell a homeowner what you clean, inside and out, where you work and how they get a price, then make booking easy. The customer is usually thinking about a spring cleaning, a house about to be sold or a family event coming up. If the site answers what is included and how the visit works, most of the selling is done before you ever pick up the phone.

The questions homeowners have before they book

People who hire a window cleaner for the first time often have the same handful of questions. A site that answers them up front saves you a lot of calls:

Do you clean inside, outside or both?
Are screens and tracks included, or extra?
Do I need to be home?
How long will it take for a house my size?
Will you walk through my house? Do you cover your shoes?
What about the high windows over the stairs, or the skylights?
What if it rains the day after?

The last one matters more than it sounds. If you offer a rain guarantee, such as a free re-wash of exterior glass within a few days if rain spots it, say so clearly. It is one of the most reassuring lines a window cleaning site can carry.

The pages to have

Home. A headline with your service and area ("Window cleaning for homes in north Atlanta, inside and out"), a tap-to-call button, a "Get a price" button, a short list of what's included and one sharp photo of clean glass.

Services. Interior and exterior glass, screens, tracks and sills, skylights, mirrors, glass doors, hard-water stain removal, and anything you add on like gutter cleaning or pressure washing. Keep each to a few lines.

How pricing works. Window cleaners usually price by the window or pane, by the size of the house, or by the hour for large jobs. Explain which you use and what counts as a "window". French panes, storm windows and second-floor windows reached by ladder often cost more, so mention them. You do not have to list figures, but a clear method helps people trust the quote.

Service area. Towns, neighborhoods or zip codes.

About. Who cleans the windows. If it is you and one helper, that is a selling point; say it. Include your insurance.

Reviews. A handful, with first names and towns, and a link to all your Google reviews.

Contact. Phone, text, email and a short form.

The guide on website pages for a business that works at the customer's home covers more of what home-visit customers check before they let someone in.

Writing what happens on the visit

Many first-time customers feel unsure about letting a crew into their home. A short "What to expect" section calms that down:

We confirm the day before by text.
We start outside, so you do not need to be home for exterior-only jobs.
For inside work, we wear shoe covers and use drop cloths under the windows.
We move small items off sills and put them back.
We take screens out, clean them, and put them back.
Before we leave, we walk around with you and check every window.

Change it to match how you work, but keep it in order. People like to know the steps.

Photos of something that is hard to photograph

Clean glass is invisible in a photo, which makes window cleaning one of the harder trades to show. A few things that work:

Close-ups of before and after on dirty glass: water spots, hard-water staining, pollen film. These show the difference far better than a whole house.
Screens and tracks, which collect visible dirt. A grimy track next to a clean one is easy to understand.
Your team at work: a squeegee mid-stroke, a water-fed pole reaching a second-floor window, someone on a ladder with a stabilizer. These show skill and care.
Reflections. On a sunny day, a clean window shows a crisp reflection of trees or sky. A slightly dirty one does not.
Your van or truck with the name on it, so people recognize you.

Avoid stock photos of sparkling skyscrapers if you only clean houses; they suggest a different business.

Making the quote easy

The quickest path from a visitor to a booked job is a short form:

Name and phone or email
Address
Inside, outside, or both
Rough number of windows, or the number of bedrooms if they do not know
Screens and tracks? Yes or no
Preferred dates

Some window cleaners quote from a satellite or street view of the house, then confirm on site. If you do, say so: "Send your address and we will reply with a price the same day." For booking, a link to your scheduling app is fine, as long as it opens cleanly on a phone. The guide on adding online booking explains the choices.

Put the phone number at the top right, as a tappable link, on every page.

What to leave out

Long explanations of your cleaning solutions. A line that you use pure water or safe cleaners is enough.
A wall of service icons. List the services in words instead.
Prices that have not been updated in years. If you show figures, keep them current.
Every kind of building you could clean. If you want more homes, keep the home page about homes.

Regular customers

Many homeowners book window cleaning once a year and forget about it until it looks bad. Offer a schedule: twice a year, quarterly, or exterior-only between full cleanings. Say you will send a reminder and that they can skip any visit. A recurring customer is worth far more over time than a one-off, and the site is where they sign up.

Your checklist

Write the "what to expect" steps for your visits.
Explain how you price, even if you do not show numbers.
Answer the screen, track, rain and "do I need to be home" questions on the site.
Take five close-up before-and-after photos on your next jobs.
Check that the quote form arrives on your phone and you can reply from there.

If your site was set up years ago and is hard to read on a phone, you can see your site rebuilt first, then decide if you want to keep it. If you also clean storefronts or commercial buildings, see window cleaning websites for residential, storefront and high-rise work.