Window cleaning websites: residential, storefront and high-rise

A window cleaning business that does houses, shopfronts and tall buildings has three customers who want completely different things. A homeowner asks about screens and whether you will walk through the living room. A shop owner wants clean glass every other Tuesday before opening and an invoice once a month. A building manager wants your insurance certificate, your safety program and proof that your crew is trained for rope access or lifts. Your website can serve all three, as long as each one finds their own page in a single tap.

Sort visitors at the front door

On the home page, after one line saying who you are and where you work, give three clear choices:

Homes
Storefronts and offices
Commercial and high-rise

Each choice leads to a page written for that customer only. The homeowner never has to scroll past fall protection details, and the property manager never has to read about shoe covers.

Keep shared things in one place: your About page, your service area, your insurance and your contact details. The guide on commercial vs residential: one site or two pages explains why one site with clear sections usually beats running two websites.

The residential page: screens, tracks and the details

Homeowners judge a window cleaner on the small things. Your residential page should name them:

Screens. Do you remove, wash and reinstall them? Are torn screens repaired or just reported?
Tracks and sills. Wiped, vacuumed or deep-cleaned? Tracks are what customers notice months later.
Hard-water stains on glass near sprinklers, and whether you can remove them or only reduce them.
Interior access: shoe covers, drop cloths, moving items off sills.
High and awkward windows: over stairs, skylights, second-floor glass. Say how you reach them, whether by ladder or water-fed pole.

Then the visit itself: whether they need to be home, roughly how long it takes for a typical house, and your rain policy if you have one. The page set every home-focused cleaner needs is covered in what a window cleaner website needs.

The storefront page: routes, schedules and invoices

Storefront customers buy reliability. They are less interested in technique and more in whether you show up on the same day every time without being reminded. Write the page around that:

The route. Say that you run regular routes through specific business districts or shopping centers, and name them. A shop owner on Main Street wants to see Main Street.
Frequency. Weekly, every two weeks, monthly. Say what most storefronts choose and why.
Timing. Before opening, after closing, or during quiet hours. Restaurants and boutiques care about this.
What's included. Outside glass, inside glass, door glass and handles, frames and sills, signage glass.
No contract or a simple agreement. Say whether customers can pause or cancel and how much notice you need.
Billing. Monthly invoices, card on file, or pay per visit. Many small businesses want one invoice a month.

A short form for storefronts asks different things than the home form: business name, address, number of doors and windows facing the street, preferred day and time, and a contact person.

That is a business decision, not a website one, but if you do it, say so on the page.

The commercial and high-rise page: what building managers check

Property managers, facility managers and general contractors who hire for multi-story buildings have a procurement checklist. Your page should make it easy to tick off:

Methods. Water-fed poles, ladders, boom or scissor lifts, rope access, suspended platforms. Say which you use and up to what height.
Training and safety. State the training your technicians have for the work at height they perform, and that your work follows applicable OSHA rules. If you have a written safety program, offer it on request. Most managers will simply ask for your documents, so have them ready as files you can email.
Anchors and inspections. For rope access and suspended work, buildings need certified roof anchors. Say whether you check anchor certification before work begins and how you coordinate with building engineering.
Insurance. General liability, workers' compensation, commercial auto, and umbrella limits if you carry them. Say that you provide certificates of insurance and can name the building owner or manager as additional insured.
Post-construction cleaning. Removing paint, stucco and sticker residue from new glass is specialized work. If you do it, give it a short section; general contractors look for it.
References. Building types you have served, such as offices, medical buildings, condos and hotels, even if you cannot name the clients.

Add a "Request a bid" form that asks for the building address, number of floors, approximate glass area or window count, access type if known, and the bid due date.

Insurance is one of your strongest pages

Across all three customers, insurance comes up again and again. Many homeowners do not think to ask, but they should, and the business customers always will. Consider a dedicated short page:

What you carry, in plain words.
Why it matters to the customer: if a worker is hurt on their property or a window is broken, your coverage handles it.
How to request a certificate of insurance, with a form or an email address that someone checks.

The guide on showing licenses, insurance and certifications has examples of wording. Policies and requirements vary by state and by building, so check with your insurance agent about what you can state.

Photos for each customer

Choose photos that match each page:

Homes: close-ups of clean screens and tracks, a technician with shoe covers inside a living room, a water-fed pole on a two-story house.
Storefronts: your crew on a familiar local street early in the morning, a clean shopfront with the shop's permission.
High-rise: technicians on ropes or a lift, safety gear clearly visible. Only show methods you really use.

Real photos from your own work carry the trust. A stock image of a skyscraper on a site that mostly cleans ranch houses confuses people.

Putting it together

Add the three choices to your home page and give each its own page.
Write the residential details: screens, tracks, interior access, rain policy.
List your storefront routes, frequencies and billing.
Collect your insurance summary, safety documents and anchor procedure for the commercial page.
Make a separate form for homes, storefronts and bids, each with only the fields that customer needs.

If your current site serves all three customers on one crowded page, you can see your site rebuilt first, with separate pages for each, and decide after you have looked at it.